3 Reasons Why You Should Be Using Instagram As a Marketer

Marketing and Advertising

If you are new to social media marketing then this article is a must-to-read for you because today we are going to reveal the reasons why you should get your hands on Instagram before any other social media platform for marketing. You see, in the past few years, people used Facebook and Twitter for marketing their brands and it undoubtedly worked too. However, things started changing in the year 2017 and Instagram joined in the marketing business. Right now Instagram has 500 million daily active users and 800 million monthly active users and it is said that this year in 2018, this figure will go up to billions and let’s be honest, 800 billion will be a lot.

There are several other reasons why you should be using Instagram for developing your business, just stick a little longer to this article and you will know it all.


1-It’s easier to market here

Even though the figure of user engagement is pretty high on Instagram yet not many people know that it can be used for marketing and most of the brands and companies are more focused on their already established Facebook accounts which is why now is the right time to get your hands on this platform. You see the marketing competition on all other social media platforms is very high but here on Instagram, you yet have a chance to spread a word about your brand easily because the competition here is pretty low. You can take advantage of this factor and develop your brand to a whole another level by using Instagram.


2-It has a higher rate of user engagement

As said earlier, right now Instagram has almost 500 million active users on daily basis and you can easily grab the attention of these people by posting good content. Impressive content can give you an impressive number of followers. Also, if you are ready to invest a little money then you can even buy real Instagram likes in order to increase the engagement of your account. Right now a lot of big companies and brands are buying likes and followers for Instagram and things are going pretty well for them. So, yes you can also do the same and market your brand to a bigger figure of audience.


3-You can market yourself in a new way

Here on Instagram you can market yourself in a unique way, as we all know that Instagram is an image sharing site, so here all you need to do is to invest a little effort on taking and posting good images with good captions and attractive hashtags. You can even link your Instagram account with all the other social media platforms to get the most out of account. This trick works like magic and it will increase your followers magically. Also, you can use the photo time lapse videos, put behind the scene videos and all other such content to keep your viewers engage. You have to make sure that you keep communicating with your audience every now and then in order to maintain their interest in your business or the services that you provide.




These are a few reasons why you should join Instagram as a marketer. So, get your hands on this platform as soon as you can or else it will be too late and it will become tough for you to compete with the other growing businesses.

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